A Good Advertisement
(Business Today, March 2010)
"In my opinion, the success of a good ad is simple: does the viewer/customer remember that piece of advertising for more than 30 seconds? If the answer to that question is yes, then the goal has been achieved. Remembering the ad is one thing, the ad resulting in increase in sales is another. The question that needs to be asked is that how many more people have bought or tried the product because they have seen the ad? Advertising companies spend hours and hours researching human behavior and understand what the consumer wants. I, for one, am a sports fan and I ensure that any new product that is advertised during my favorite games is at the back of mind to either try or find out more on the internet!"
Hritik A. Khimji
Director
Khimji Ramdas
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